As a writer, should you or should you not offer your book for pre-sale on your author's site? That's the question I faced over the past couple of weeks and I'd like to share my thought process and decision to offer a pre-sale of the novel to my followers.
As a general principle, offering your book on your author's website is a must once it's published. But what do you do before your book is released? I reasoned out that generating interest and buzz and anticipation for the physical book was in my best interest, so I decided to offer the opportunity for followers to pre-order the book (hard or soft cover), and in exchange for that, I'd send them a PDF version of the novel. Although there are still a couple of design features that will change, the substance of the content will not.
My thinking behind offering the full PDF version of the novel as a thank you is, again, to have the early adopters read the story, talk about it, ask questions of me about it, and so on. This is an important part of building awareness for the book when it eventually does launch.
One drawback to this approach is that the book will not count as an official sale since I'll be fulfilling the orders myself. Still, for me, the benefits of building some interest outweigh the lack of official sales.