Testing... Testing...

We are constantly testing things to find what works.

• Want to play catch or watch some netflix?
• Come here often?
• May I interest you in financing your new purchase?
• Is this book cover more compelling than the other?

If you're wondering whether your new story idea will have an audience, you test your idea(s) with actual readers before you write it.

If you're wondering how to increase sales of your book, you test book covers, headlines, back cover blurbs, images.

"If you build it, they will come" is a myth of biblical proportions. If you write your book and publish it on Amazon without testing dozens of variables to see which ones turn to sales, you will hear crickets.

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